Since the '50s, Toyota has pioneered motorsport tech and culture by pushing the limits of design, engineering, and terrain. And now, Toyota Racing Development (TRD), Toyota’s longstanding factory-backed racing division, is featured in the new HUF × TRD collaboration, a line of officially licensed products. The Joester Loria Group brokered this exciting new brand extension on behalf of Toyota.
In a collaboration brokered by The Joester Loria Group, McDonald’s has partnered with Graniph for a second collection that launches at all Graniph stores and online in early November. The collaboration has garnered extensive media coverage including Hypebeast , featured here and Yahoo.
The Joester Loria Group, an award-winning leader in the licensing industry, is pleased to announce its exclusive representation of Chiquita Brands, a global icon in the fruit industry. The Joester Loria Group (JLG) will serve as the official brand licensing agency for Chiquita, working to expand the brand's reach and create exciting brand extension opportunities.
Chiquita, recognized worldwide for its distinctive blue sticker and high-quality bananas, has a rich history dating back over a century. With its strong brand recognition and positive consumer sentiment, Chiquita is primed to explore new avenues through licensing. JLG's expertise in strategic licensing and brand development positions them perfectly to expand the brand to new product categories. The licensing categories to be explored include beverages, frozen novelty, nutritional products, dairy products, and baked goods.
License Global shared the news of this exciting new partnership.
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