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Pepsi and Min & Mon Crack Open a New Collaboration

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Pepsi recently partnered with NYC based fashion accessory brand Min & Mon for a capsule collection celebrating 125 years of Pepsi.  The limited-edition line includes multiple silhouettes inspired by the iconic beverage brand, including a new can-shaped handbag featuring Pepsi’s new eye-catching logo.  The brand licensing partnership was brokered by Pepsi’s licensing agent, The Joester Loria Group. 


Min & Mon’s finely crafted yet fun and affordable leather goods are designed in New York and handmade by artisans in Colombia. The Pepsi x Min & Mon collection is now exclusively available at Min & Mon’s Flagship store in NYC and on www.minandmon.com. Retail prices range from $72 for a wallet up to $248 for shoulder and crossbody bags.

Wednesday 12.20.23
Posted by Joester Loria
 

JLG Gives Back For the Holiday Season

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For JLG’s 2023 holiday outing, we partnered with Delivering Good to support  Cherry’s Kids with holiday gifts and gift cards for the families and children supported by the  amazing services provided by Cherry’s Kids’ pre-school and afterschool programs.  Cherry’s Kids is a nonprofit organization dedicated to giving children a safe space to play and learn, putting youth on a positive path and providing them with the tools they need to become productive citizens.

Thanks to the generous support of JLG’s partners and licensees, we were able to bring joy and support to those in need this holiday season. Donations included: 

  • Kids Preferred donated over 100 plush toys. 

  • Penguin Random House contributed 60 books, fostering a love for reading and igniting imaginations.

  • Mad Engine and Bioworld provided essential apparel, socks, and underwear. 

  • Goosecreek brought light and warmth with their donation of candles. 

  • Nails Inc. provided nail polish and self-care items. 

  • Little Big Playroom provided a ball pit. 

  • 60 $50 Gift Cards from JLG

Thanks again to all of our partners who made this event possible and to Cherry Baldwin for her tireless efforts to improve the lives of so many. 


Tuesday 12.19.23
Posted by Melissa Pastore
 

JLG Holiday Gift Guide 2023

We’ve curated our top gift ideas from our clients’ recent brand extensions and we have something for everyone on your list! 

For the Foodie

  • Create and decorate your own stocking shaped treats with the Rice Krispies Treat Stocking Kit. Available at Walmart. Retail $21.90.

  • These fun and fruity Froot Loops Candy Canes make great stocking stuffers! Available Walmart. Retail $14.93.

  • Enjoy your favorite meal in style with the Cheetos Ramen Bowl, available at Spencers. Retail $19.99. 

  • Keep yourself warm and your hands free to enjoy an ice cold Pepsi with the Pepsi Snuggie, available at Walmart. Retail $19.97.

 

For The Little One

  • The little caterpillars in your life will love this Little Big Playroom x WEC Ball Pit featuring the iconic Very Hungry Caterpillar. Available from Little Big Playroom. Retail $249. 

  • Little ones will love learning about animals, colors, sounds and senses with the Brown Bear Tonie, which includes several Eric Carle stories, in both English and Spanish. Available from Tonies. Retail $19.99

  • The family-friendly Dog Man Flip-o-rama Game features imagery inspired by Dav Pilkey’s bestselling book series and makes a great gift for game night! Available from Amazon. Retail $11.99. 

  • This Miffy Plush is the perfect present for fans of Dick Bruna’s beloved bunny! Available from Urban Outfitters. Retail $20. 

For The Adventurer

  • For the stylish adventure seekers in your life, the HUF x Toyota sweater features retro graphics inspired by vintage automotive magazines. Available from HUF. Retail $100. 

  • The Original Grain x Toyota Watch features the rugged and adventurous spirit of Toyota’s TRD brand paired with Original Grain’s craftsmanship. Available from Original Grain. Retail $649. 

  • Toyota owners and car lovers will be fans of this retro inspired Toyota Plaque. Available from Amazon. Retail $18.99

  • With rich blue suede and yellow leather underlays, the iconic Lakai x Pacifico Telford Shoe features a custom woven Pacifico® tongue label and print on the heel tab. Available from Lakai. Retail $95.00.  

For The Collector

  • For the Modelo fans in your life, the Clocks and Colour x Modelo Pendant is inscribed with Modelo’s trademark “The Fighting Spirit” slogan and symbolizes strength, courage and determination. Available from Clocks and Colours. Retail $160. 

  • The Flamin' Hot Cheetos x Alamar collection is a sizzling beauty collaboration that pays homage to both brands’ fiery spirits.  Available from Alamar Cosmetics. Retail $88. 

  • The Chester Cheetah Action Figure is a great gift for the Cheetos fan in your life. Available from Entertainment Earth. Retail $24.99 

  • This collectible McDonald’s Hamburglar Plush from Funko brings one of McDonald’s quirky and iconic characters to life! Available from Funko. Retail $13.

Thursday 12.14.23
Posted by Joester Loria
 
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Licensing programs engineered by the Joester Loria Group do more than just increase brand awareness.
Our marketing know-how, retail expertise and creative excellence significantly impacts consumer engagement and help brands grow!
Joester Loria Group  | 30 Irving Place, 10th Floor.  New York, NY 10003  |  212.683.5150  |  info@tjlgroup.com