Frosted Flakes and GoodR Debut a Grr-r-reat New Collaboration

In a brand licensing deal brokered by The Joester Loria Group, Frosted Flakes, the beloved breakfast cereal known for its crunchy sweetness and iconic mascot Tony the Tiger, recently teamed up with GoodR sunglasses to bring even more flair and fun to your mornings. GoodR, known for its expansive range of sunglasses designed with the four Fs in mind- Fun, Fashion, Function, and 'Ffordability in mind, brings a distinctive flair to this partnership.

The sweet limited-edition Tony the Tiger™-patterned sunnies came with Kellogg’s Frosted Flakes® cereal box custom packaging, complete with a charming blue spoon. The sunglasses retailed for $30 and sold out within hours of their release.

The World of Eric Carle Celebrates The Very Hungry Caterpillar Day

The Very Hungry Caterpillar Day is celebrated every year on the first day of Spring to honor Eric Carle’s timeless classic. As the global brand licensing agency for The World of Eric Carle, the consumer products and experiential brand based on Carle’s works, JLG worked with our partners and licensees to help celebrate the occasion on March 19 this year.

Some of this year’s brand partnerships include: 

• Following up on their popular Very Hungry Caterpillar beanie, Love Your Melon released a Brown Bear inspired beanie on March 20th. 

• LouLou Lollipop debuted a new World of Wonder collection of World of Eric Carle inspired tableware and silicone teethers on March 21st. 

• Sleepy Sloth recently launched a new collection of kids and adults pajamas as well as bedding. 

• MGA introduced a Little Tikes World of Eric Carle Story Dream Machine. Little caterpillars can watch, listen and read along to Eric Carle’s stories while they shine bright on the wall. Available at Walmart and Amazon.

LeSportsac Celebrates 50 Years with a heartfelt tribute to Dick Bruna’s Timeless Miffy Character

LeSportsac is honoring its 50-year legacy of fashion-forward collaborations with its third collaboration with a Dick Bruna’s Miffy.  The Miffy x LeSportsac Spring 2024 collection seamlessly blends the enchanting world of Bruna’s iconic bunny, Miffy,  with LeSportsac's contemporary style. The new range of accessories featuring  a variety of nostalgic Miffy-inspired prints on an assortment of LeSportsac’s signature nylon accessories highlights LeSportsac’s legacy of innovation and its tradition of fusing fashion with iconic characters. The whimsical range is available online at www.lesportsac.com as well as at select LeSportsac boutiques globally.The Joester Loria Group brokered this collaboration as the North American licensing agent for Mercis’ Miffy & Friends brand.