Welcome to JLG

The Joester Loria Group is a global licensing agency recognized for producing innovative, award-winning brand extension programs for a number of the world’s best known brands.

Founded in 1999 by industry experts Debra Joester and Joanne Loria, JLG works closely with our clients to leverage the power of their brands and to develop strategic licensing initiatives that result in successful consumer products and services. Leading global brands retain us to create and execute programs that deliver new consumer touch points, extend their retail footprint, and enhance consumer engagement.  

We have created groundbreaking campaigns, experience and consumer product programs for clients such as McDonald’s, Cheetos, The World of Eric Carle & The Very Hungry Caterpillar, Pepsi, Mountain Dew, Kelloggs, Corona, Animal Planet, Discovery, Jeep and Care Bears.

The JLG Advantage

JLG is a full service licensing agency specializing in developing strategic global brand extension programs. Our highly experienced in-house team combines best in class brand extension strategies, retail development, creative vision, and merchandising expertise to execute successful programs for our clients designed to enhance brand awareness, extend consumer engagement and generate meaningful revenue.

Putting to work over 3 decades of combined experience in licensing and brand extension, we have developed a proprietary process with proven results. The pillars of every program are:

Our Capabilities

As a leading independent licensing agency, the Joester Loria Group has an exceptional record of building successful innovative, global licensing and brand extension programs for some of the world’s leading brands and properties. 

Our key to success is designing and executing plans that ensure all licensing activity is strategically aligned and delivers on client objectives. We become an integral part of our client’s marketing organization, adding value that often extends beyond licensing and enhances core business. We also work with our partners to secure high profile collaborations that generate meaningful buzz, earned media value, and drive revenue.

From strategic planning and trend spotting, to product development, marketing integration and retail execution, we are a full service agency with a passion for creating best in class brand extension programs and services for a widely diverse base of brands and properties. 

The Joester Loria Group is proud to support: