We brought the iconic appeal of Pepsi out of the bottle with a collection of apparel and lifestyle products.
From Bloomingdale’s pop-up shops complete with Pepsi-dedicated store windows and NY Fashion Week collaborations with leading designers to apparel collections designed for millennials, we delivered Pepsi gear and fashion to over 30,000 doors in North America. On-brand campaigns and in-store activations got an extra pop from marketing that included billboards, celebrity seeding, runway shows and social media.
We gave consumers more opportunities to experience their favorite baked goods brand.
We extended the leading Sweet Baked Goods brand into like categories, with seamless extensions ranging from coffee, ice cream, and baking mixes to scented candles and bakeware, creating new ways to enjoy the unique flavor and fragrance profiles of the brand. We elevated consumer engagement and broadened the brand’s retail reach in over 25,000 doors.
We heightened the Jeep experience with a collection of lifestyle products.
We engineered a multi-billion dollar Jeep consumer products program that leveraged the brand’s “go anywhere, do anything” philosophy. From rugged wheeled goods including strollers, luggage and bicycles to a global collection of apparel, footwear and accessories sold in more than 650 licensed Jeep-dedicated shops, we elevated the aspirational appeal of the Jeep brand to a global audience, resulting in the most award-winning corporate branded consumer products licensing program in history.
We extended Carle’s art, the message in Carle’s books and their legacy as a childhood rite of passage, to create a dynamic multi-category and experiential brand. Award-winning apps and live shows, colorful developmental toys, beautiful infant and toddler apparel, stimulating games and puzzles, as well as pop-up cafes, healthy food and beverages all bear the hallmarks of the brand’s quality. For the 50th Anniversary of The Very Hungry Caterpillar in 2019, we have developed a global campaign partnering with leading retailers and developed exciting content that will be shared with millions of teachers, students and families. The program generates hundreds of million dollars in annual sales in 45,000 retail doors worldwide, including strategic retail partners Barnes & Noble, Kohl’s, Amazon, Buy Buy Baby, Debenhams, Sainsburys, Big W, Kaufland, Real and Aeon, Graniph, and pop-up shops throughout Japan.
We made “finding your beach” with a cold bottle of Corona even more fun with apparel and gear designed for good times with friends.
Whether suiting up for the waves or simply enjoying America’s #1 import beer, the Corona consumer products program created by the Joester Loria Group offers everything one needs to fully savor the Corona experience. Top selling apparel, swimwear, glassware, coolers, outdoor furniture and more are sold in over 40,000 doors, while collaborations with the Corona brand teams drive seasonal promotions that elevate core and licensed product sales.
We combined the authority and reach of the world’s leading animal programming network with best in class quality products, to establish Animal Planet as a trusted pet products brand.
Recognizing Animal Planet’s unique authority in “all things animal” after 25 years of entertaining and educating families with animal-based content, we developed a brand extension program that positioned Animal Planet as a trusted source for animal products. Animal Planet pet products raised the bar on over 100 different products with higher standards, including Made in the USA consumables, ethical policies sanctioned by Temple Grandin, and FDA testing for grooming products. As a result, leading retailers including Macy’s, Bed Bath & Beyond, JC Penney, and Kohl’s, selected Animal Planet as a pet brand of choice.
We drove $3 billion in sales of Care Bears products with a strategy designed to engage a new generation of children and their mothers, who grew up with Care Bears.
We developed a multi-pronged consumer products program that successfully established Care Bears as top selling property for teens, tweens, girls and infants for nearly a decade. The global product offerings, supported by annual multi-million dollar TV advertising campaigns, included fashion, toys, food and beverage, infant gear, publishing and home goods, sold in over 100,000 doors worldwide. The centerpiece of the program was the brand’s emotional core, the promotion of sharing and caring.
We leveraged the billion dollar Jack Link’s snacks brand to new categories that delivered on the brand promise of protein on-the-go and expanded the brand’s retail footprint
We partnered Jack Link’s with two industry leaders in their fields. Completely Fresh Foods brought innovation to the category with Jack Link’s ready-to-eat, protein-packed entrée bowls.
The extension aligns with Jack Link’s long term strategy to expand the brand’s presence outside the jerky aisle into other protein centric categories and leverages the brand’s equity in flavor. The protein bowls will be available in over 30,000 retail doors the first year in market. DesignPac, a premier gifting company, brings seasonal offerings of Jack Link’s core products in uniquely packaged gift sets.
The Jack Link’s program continues to expand with new, unexpected food and beverage extensions coming soon.
We harnessed the power of collaborations and the reach of digital influencers to create “gotta have” products for Mountain Dew.
We tapped Mountain Dew’s pop culture appeal, its brand ambassadors and strategic marketing partners including Complex and Karamloop to create a series of co-branded collaborations designed for trend-savvy millennials. Musicians including Mac Miller, skateboarders Keelan Dadd and Boo Johnson, and hot labels from Supra and Diamond Supply Co. to Dirty Ghetto Kids, were brought together to design limited edition collections that celebrate the unique essence of Mountain Dew. The product sold out in minutes and generated millions of impressions that engaged a new generation of Dew fans.
It isn’t easy being cheesy
JLG developed consumer products campaigns and collaborations designed to engage Modelo’s drinkers and appeal to new consumers. The centerpiece of the program is trend driven collaborations with brands that appeal to Modelo target consumer and are sold in Modelo’s top markets.
We partnered Modelo with street and skate brands preferred by Hispanics and opinion leaders to create coveted product and activate buzz worthy campaigns. Modelo x Supra and Modelo x DOPE delivered limited edition product supported with events and digital media that drove hundreds of millions of impressions. The collections posted excellent sell through at specialty chains and independents, platforming expanded distribution of licensed products in national chains. More to come in 2019 and 2020, including collaborations with Diamond Supply and Slowtide.
JLG has refreshed the Miffy brand strategy in North America, aligning with the global positioning that established Miffy as one of the world’s most successful literary brand extension. Best in class partners are bringing Bruna’s distinct aesthetic to collections designed to create buzz for Miffy’s 65th anniversary in 2020. The iconic Miffy lamp is a best seller at the MoMa Design Store and Anthropologie. Premium children’s apparel brands Kira Kids and Petidoux launch sleepwear and apparel collaborations in specialty stores, Ghostly International is celebrating its 20th anniversary with a Miffy apparel collaboration, and Simon & Schuster introduces new Miffy titles Summer 2019. An exciting Miffy’s 65th anniversary campaign of special events and new collaborations will be activated in 2020.