Heavy Lies the Crown: Corona x Never Made Collection Debuts at Lids

Corona partnered with first-generation Mexican American artist Francisco Reyes Jr., also known as Never Made, to launch Heavy Lies the Crown, a bold new streetwear collaboration. Drawing inspiration from Corona’s rich archives and Mexican sign painting, the six-piece collection blends heritage and cultural storytelling.

The collection launched on September 19 at Lids HD locations, select Lids stores and online at LidsHD.com. The collaboration includes fitted hats, apparel, and accessories priced between $50 and $80. Fans showed up in full force at the Los Cerritos Mall Lids HD launch event, and demand was instant, with two fitted hat styles selling out within 72 hours.

Brokered by The Joester Loria Group on behalf of Corona, the Corona x Never Made collaboration continues to engage Corona in meaningful creative partnerships and drive cultural conversation. Heavy Lies the Crown is a celebration of heritage and bold artistry.

Corona and Absolutely Ridiculous Serve Up a Rare Collector’s Glove

Corona, the official cerveza of Major League Baseball, is celebrating its love of the game with an Absolutely Ridiculous collaboration. The Corona RARE Edition Adult League Softball & Baseball Glove, a coveted collectible, features the artist-led brand’s premium craftsmanship. A limited edition of 100 gloves, each presented with a collector's box, a custom dust bag, lime-scented glove conditioner, and an authenticity card signed by the artist are available on absolutelyridiculous.com for $420.

The Corona Rare Edition combines artistry and functionality with Corona’s brand aesthetics. The Joester Loria Group is proud to have brokered this unique licensing partnership on behalf of Corona, blending brand storytelling with lifestyle artistry and creating a product that celebrates the love of beisbol.

Pepsi-Cola® and Samii Ryan® Saddle Up for Summer with Rodeo-Inspired Wild Cherry Capsule

PepsiCo kicked off summer in style with the launch of a bold fashion collaboration with streetwear brand Samii Ryan®. The Pepsi® x Samii Ryan capsule, which dropped on July 11, blends the flavor of Pepsi® Wild Cherry with a nostalgic mix of Y2K energy, rodeo-core fashion, and retro flair.

Designed to channel the fizzy spirit of summer and the freedom of self-expression, the collection features vintage-inspired denim jackets, graphic tees, cozy sweats, and accessories. Each piece is drenched in cherry red hues and decorated with retro Pepsi iconography, capturing a playful blend of fashion and flavor. 

The limited-edition collection is available exclusively on www.SamiiRyan.com and through select specialty retailer. This collaboration was brought to life by Joester Loria Group on behalf of PepsiCo.