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Joester Loria Group
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Corona and Absolutely Ridiculous Serve Up a Rare Collector’s Glove

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Corona, the official cerveza of Major League Baseball, is celebrating its love of the game with an Absolutely Ridiculous collaboration. The Corona RARE Edition Adult League Softball & Baseball Glove, a coveted collectible, features the artist-led brand’s premium craftsmanship. A limited edition of 100 gloves, each presented with a collector's box, a custom dust bag, lime-scented glove conditioner, and an authenticity card signed by the artist are available on absolutelyridiculous.com for $420.

The Corona Rare Edition combines artistry and functionality with Corona’s brand aesthetics. The Joester Loria Group is proud to have brokered this unique licensing partnership on behalf of Corona, blending brand storytelling with lifestyle artistry and creating a product that celebrates the love of beisbol.


Thursday 08.28.25
Posted by Joester Loria
 

Pepsi-Cola® and Samii Ryan® Saddle Up for Summer with Rodeo-Inspired Wild Cherry Capsule

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PepsiCo kicked off summer in style with the launch of a bold fashion collaboration with streetwear brand Samii Ryan®. The Pepsi® x Samii Ryan capsule, which dropped on July 11, blends the flavor of Pepsi® Wild Cherry with a nostalgic mix of Y2K energy, rodeo-core fashion, and retro flair.

Designed to channel the fizzy spirit of summer and the freedom of self-expression, the collection features vintage-inspired denim jackets, graphic tees, cozy sweats, and accessories. Each piece is drenched in cherry red hues and decorated with retro Pepsi iconography, capturing a playful blend of fashion and flavor. 

The limited-edition collection is available exclusively on www.SamiiRyan.com and through select specialty retailer. This collaboration was brought to life by Joester Loria Group on behalf of PepsiCo.

Thursday 07.17.25
Posted by Joester Loria
 

The World of Eric Carle and Bums and Roses Bring Storybook Magic to Bamboo Basics

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The beloved world of The Very Hungry Caterpillar has come to life in a brand-new apparel collection from Bums and Roses. The Joester Loria Group brokered this partnership on behalf of The World of Eric Carle, bringing the timeless charm of Eric Carle’s iconic illustrations to cozy styles for the whole family.

This thoughtfully designed collection includes everything from pajamas and onesies to tees, dresses, and hair accessories, plus adult loungewear for fans of all ages. Each piece features playful prints and vibrant colors inspired by Carle’s signature artwork, blending softness and style in a way that’s perfect for bedtime, playtime, or storytime.

Bums and Roses is rolling out the collection with marketing support across social media, email, and paid media.

Wednesday 06.25.25
Posted by Joester Loria
 
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Licensing programs engineered by the Joester Loria Group do more than just increase brand awareness.
Our marketing know-how, retail expertise and creative excellence significantly impacts consumer engagement and help brands grow!
Joester Loria Group  | 30 Irving Place, 10th Floor.  New York, NY 10003  |  212.683.5150  |  info@tjlgroup.com