Howler Brothers and Toyota Team Up for Adventure-Inspired Capsule Collection

Howler Brothers has joined forces with Toyota for a limited-edition collaboration celebrating the legacy of the iconic Land Cruiser. This marks Howler Brothers’ largest co-branded capsule to date and draws on both brands’ shared love of outdoor exploration and rugged design. The Joester Loria Group is proud to have facilitated this partnership on behalf of our client Toyota.

Rooted in the founders’ early expeditions through Costa Rica in vintage Land Cruisers, the collection channels the adventurous spirit that shaped Howler Brothers. It pays tribute to the untamed terrain and off-road journeys that inspired the brand’s identity, blending nostalgia and functionality for those who choose the road less traveled.

The Land Cruiser x Howler Brothers collection includes a wide range of apparel and accessories including graphic tees, jackets, hoodies, polos, shorts, hats, and more, all crafted with performance and style in mind. Every piece merges the timeless appeal of Toyota’s legendary vehicle with the laid-back yet rugged spirit of Howler Brothers, offering fans a fresh take on outdoor lifestyle gear. Explore the full collection at howlerbros.com.

Modelo Especial x Throne Cycles: A Bold Ride Crafted for the Culture

Modelo Especial, America’s #1 beer and a symbol of unwavering spirit, has partnered with LA’s premier urban cycling brand, Throne Cycles, for a collaboration that taps into Mexican culture and Thone’s Chicano roots.   Inspired by the bold design of Modelo Especial and Negra, this custom 29” BMX bike is a tribute to the brand’s heritage, street culture, and modern craftsmanship.

Designed to Throne’s high standards of quality and performance, the bike features Modelo’s signature gold, navy, white, and black color palette with custom framework and detailing that honors the beer's rich roots. The limited edition of 500 bikes is crafted for riders who value purpose, pride, and individuality. This collaboration is a celebration of movement, culture, and those who carve their own path.

The Joester Loria Group facilitated this brand licensing partnership on behalf of Modelo, helping bring together two brands that share a commitment to bold design and authentic storytelling.

JLG at Licensing Expo 2025

Fresh off an energizing week at Licensing Expo 2025, The Joester Loria Group is proud to be celebrating exciting momentum across our portfolio of brands.

From productive meetings and inspiring conversations to meaningful time with clients and partners, this year’s show was a celebration of collaboration and creativity. We’re grateful to our partners who helped make the week such a success.

Some of JLG’s recent successes are featured in the Licensing Expo edition of License Global, including Miffy’s continued momentum at retail, Pop-Tarts’ playful and unexpected product extensions, and standout new licensing programs for Pacifico, Modelo, and Corona. These highlights showcase JLG’s ongoing commitment to creating strategic, lifestyle-driven partnerships that connect brands with consumers in relevant ways.