Eggo® x ILTHY® : Brunch Rituals, Nostalgia, and Playful Streetwear Meet at the Breakfast Table

Eggo has partnered with ILTHY, the Cleveland-based streetwear brand, for a limited-edition collaboration that turns everyone’s favorite breakfast staple into wearable joy. Brokered by The Joester Loria Group on behalf of Mars Snacking, this collection reimagines Eggo’s iconic waffle imagery and retro charm through ILTHY’s creative lens.

Rooted in the spirit of mornings worth waking up for and drawing from the brand’s classic “L’Eggo My Eggo” cultural legacy and its crispy-outside, fluffy-inside appeal, this capsule injects a fresh, fashion-forward take on cheerful nostalgia.

The collection features headwear, jacquard knit sweater, heavy weight tees, hoodies and a limited-edition collectible basketball that merges Eggo’s brunch comfort with ILTHY’s bold attitude. Expect sun-washed yellows, cozy waffle grid patterns, syrup-inspired textures, and tongue-in-cheek designs that honor the ritual of morning routines while elevating them to pop-culture status.

The Eggo x ILTHY collection is now exclusively available at ILTHY.com.

The World of Eric Carle and Saranoni Launch Cozy New Blanket Collection

The World of Eric Carle is bringing comfort to families once again with a brand-new collaboration with Saranoni, launching February 12. Brokered by The Joester Loria Group on behalf of The World of Eric Carle, this latest partnership brings the timeless charm of The Very Hungry Caterpillar to Saranoni’s signature ultra-soft blankets.

The collection features three blanket sizes, each showcasing the same playful Very Hungry Caterpillar pattern designed to celebrate the beloved character in a cozy, modern way. Crafted in Saranoni’s signature Minky Stretch Luxe fabric, now double the thickness, the blankets are designed for softness, warmth, and everyday comfort. The collection is made for storytime, snuggles, and creating new memories with little caterpillars. 

This collaboration highlights the enduring appeal of Eric Carle’s iconic artwork, while pairing it with Saranoni’s reputation for premium comfort and quality. The result is a thoughtful collection that blends nostalgia, design, and function.

The Joester Loria Group Appointed Global Licensing Agent For Tui T. Sutherland’s #1 New York Times Bestselling Wings Of Fire Series

The Joester Loria Group (JLG) has been selected by Tui T. Sutherland and Writers House as the worldwide brand licensing agent for Sutherland’s beloved dragon fantasy series, Wings of Fire. JLG has been tapped to create consumer products and experiences that bring Wings of Fire’s stories and characters off the pages.

The #1 New York Times and USA Today bestselling Wings of Fire series, which launched in July 2012, is an epic adventure set in a world entirely ruled by dragons. Sutherland’s wholly original novels have enthralled fans across the globe, with more than 35 million copies of books in print available in 16 languages, 10 graphic novel adaptations with more on the way, and much more to come.

Sutherland’s highly anticipated 16th novel in the series, THE HYBRID PRINCE, publishes March 3, 2026 and begins a new story arc for the series.

In a statement, Tui said: “I am so thrilled and grateful to be working with the superstars at Joester Loria Group. When my kids were little, we were always looking for ways to celebrate their favorite books and surround them with characters they love, so I’ve seen the magic JLG has worked before in my own home. I’m really excited for this opportunity to expand the world of Wings of Fire for all the wonderful readers out there!”

License Global shared the news of JLG’s appointment.