Miffy Expands into Fashion-Forward Knitwear and Apparel with ATACZ and Steady Hands

Miffy, the beloved Dutch bunny who has charmed generations, continues to expand her influence in fashion with two exciting new collaborations. Miffy is partnering with sustainable brand ATACZ and independent label Steady Hands on two launches that highlight Miffy’s ability to blend timeless charm with modern design. Both partnerships were brokered by The Joester Loria Group as Miffy’s North American brand licensing agency.

The partnership with ATACZ marks the brand’s first-ever collaboration, highlighting Miffy’s appeal across audiences and markets. Known for its innovative, eco-friendly knitwear and accessories crafted from recycled PET bottles, ATACZ has introduced a Miffy collection that includes twist bags, baguette bags, tote bags, and more. The playful yet minimalist line reflects ATACZ’s commitment to sustainability and creativity. The collection is priced from $25–$278 and is available online at atacz.com and in the brand’s first physical store at Richmond Centre, Vancouver.

With Steady Hands, Miffy steps into vintage-inspired streetwear. This collaboration features sweaters, cardigans, hoodies, and tees that bring together retro aesthetics with Miffy’s enduring simplicity and nostalgia. Designed to celebrate both fandom and fashion, the collection is priced between $32–$69 and is available online at steady-hands.com.

Both of these launches showcase Miffy’s continued growth as a cultural style icon while reinforcing her connection to sustainability, creativity, and timeless design.  Total Licensing covered the news of these exciting new brand extensions.

Heavy Lies the Crown: Corona x Never Made Collection Debuts at Lids

Corona partnered with first-generation Mexican American artist Francisco Reyes Jr., also known as Never Made, to launch Heavy Lies the Crown, a bold new streetwear collaboration. Drawing inspiration from Corona’s rich archives and Mexican sign painting, the six-piece collection blends heritage and cultural storytelling.

The collection launched on September 19 at Lids HD locations, select Lids stores and online at LidsHD.com. The collaboration includes fitted hats, apparel, and accessories priced between $50 and $80. Fans showed up in full force at the Los Cerritos Mall Lids HD launch event, and demand was instant, with two fitted hat styles selling out within 72 hours.

Brokered by The Joester Loria Group on behalf of Corona, the Corona x Never Made collaboration continues to engage Corona in meaningful creative partnerships and drive cultural conversation. Heavy Lies the Crown is a celebration of heritage and bold artistry.

Corona and Absolutely Ridiculous Serve Up a Rare Collector’s Glove

Corona, the official cerveza of Major League Baseball, is celebrating its love of the game with an Absolutely Ridiculous collaboration. The Corona RARE Edition Adult League Softball & Baseball Glove, a coveted collectible, features the artist-led brand’s premium craftsmanship. A limited edition of 100 gloves, each presented with a collector's box, a custom dust bag, lime-scented glove conditioner, and an authenticity card signed by the artist are available on absolutelyridiculous.com for $420.

The Corona Rare Edition combines artistry and functionality with Corona’s brand aesthetics. The Joester Loria Group is proud to have brokered this unique licensing partnership on behalf of Corona, blending brand storytelling with lifestyle artistry and creating a product that celebrates the love of beisbol.