Toyota Land Cruiser x Pull & Bear Collection Launches Worldwide

Toyota’s legendary Land Cruiser is stepping into the global fashion spotlight with a new 14-piece capsule collection created in collaboration with Pull & Bear. Launching online and in stores worldwide on November 17, the collection features apparel and accessories that reflect Land Cruiser’s adventurous spirit and more than 70 years of design heritage.

Developed by Pull & Bear, the line includes t-shirts, sweatshirts, outerwear, bags, and caps, blending Toyota’s craftsmanship with the retailer’s youthful, street-inspired aesthetic. This marks the first global introduction of Land Cruiser licensed merchandise at retail, expanding the brand’s reach well beyond automotive enthusiasts.

The licensing deal was brokered by The Joester Loria Group, Toyota’s licensing agency, as part of a broader strategy to grow Toyota’s lifestyle presence worldwide. Additional international expansions for Toyota’s licensed program are already planned for 2026.

Available across Pull & Bear’s extensive global network, the retailer operates in more than 70 markets across Europe, the Middle East, Asia, and Latin America. The Land Cruiser x Pull & Bear collection represents a major milestone in Toyota’s lifestyle licensing efforts, bringing the iconic brand into contemporary fashion and connecting with new audiences around the world.

Miffy Makes Her Mark With Studio Oh!

Miffy, the beloved Dutch bunny with generations of fans worldwide, is leaping into stationery and desk accessories in a new partnership with Studio Oh!. As Miffy’s North American brand licensing agent, The Joester Loria Group facilitated this collaboration on behalf of Mercis bv.

The collection includes notebooks, planners, gel pens, a pencil pouch, a mini notebook trio, washi tape, a sticky note folio, a block eraser set, and even a Miffy-shaped stress ball. The new line is available at Urban Outfitters, BoxLunch, Barnes & Noble, Indigo, select specialty stores, and online. Licensing International and Total Licensing recently shared the news of this exciting new brand licensing collaboration. 

This brand extension shighlights the versatility and enduring appeal of Miffy. Her signature minimalist design and joyful simplicity translate seamlessly into everyday lifestyle products, helping fans bring a touch of storybook charm into their lives.

CASETiFY and Miffy Join Forces for a New Collaboration

CASETiFY, a leading lifestyle and tech accessory brand, has partnered with beloved character Miffy for a limited-edition collection celebrating the bunny’s 70th anniversary. The collaboration, brokered by The Joester Loria Group on behalf of Mercis, brings Miffy’s timeless charm to a range of playful tech and lifestyle accessories.

Created by Dutch artist Dick Bruna in 1955, Miffy has captured hearts around the world with her simple design and gentle spirit. The new Miffy | CASETiFY CoLab honors that legacy through whimsical designs featuring postage stamps, handwritten letters, and Miffy’s classic color palette. From customizable phone cases to beaded charms and laptop sleeves, the collection transforms everyday tech into adorable keepsakes that celebrate creativity and nostalgia.

The collection launched on October 23 atCASETiFY.com and select CASETiFY Studio locations, the collection highlights how brand licensing continues to bring cultural icons like Miffy into new spaces and modern lifestyles.