CASETiFY and Miffy Join Forces for a New Collaboration

CASETiFY, a leading lifestyle and tech accessory brand, has partnered with beloved character Miffy for a limited-edition collection celebrating the bunny’s 70th anniversary. The collaboration, brokered by The Joester Loria Group on behalf of Mercis, brings Miffy’s timeless charm to a range of playful tech and lifestyle accessories.

Created by Dutch artist Dick Bruna in 1955, Miffy has captured hearts around the world with her simple design and gentle spirit. The new Miffy | CASETiFY CoLab honors that legacy through whimsical designs featuring postage stamps, handwritten letters, and Miffy’s classic color palette. From customizable phone cases to beaded charms and laptop sleeves, the collection transforms everyday tech into adorable keepsakes that celebrate creativity and nostalgia.

The collection launched on October 23 atCASETiFY.com and select CASETiFY Studio locations, the collection highlights how brand licensing continues to bring cultural icons like Miffy into new spaces and modern lifestyles.

Hydro Flask Partners with The World of Eric Carle for a Limited-Edition Collection Celebrating Creativity and Play

Hydro Flask has teamed up with The World of Eric Carle on a limited-edition collection inspired by The Very Hungry Caterpillar, infusing hydration with imagination and nostalgic charm. The collaboration, brokered by The Joester Loria Group, celebrates the joy of storytelling through colorful design and thoughtful details that bring Eric Carle’s timeless art to life.

The collection includes three products: a 12 oz Kids Bottle, a 12 oz Kids Tumbler, and a Bottle + Tumbler Bundle, available in two cheerful colorways: Hungry Caterpillar and Fruit Snacks. Designed for kids but crafted with Hydro Flask’s signature durability, each piece features double-wall vacuum insulation, stainless steel construction, and a leak-resistant, kid-friendly lid for mess-free hydration.

The collaboration launched on October 22 exclusively on HydroFlask.com and will roll out to Whole Foods Market stores nationwide mid-November, followed by availability through Amazon, specialty, sporting goods, outdoor, and department stores. This partnership reflects the continued success of licensing collaborations that connect beloved storybook characters with leading lifestyle brands, creating products that resonate across generations.

The Joester Loria Group Named Exclusive Licensing Agency for Post Consumer Brands

The Joester Loria Group is excited to announce it has been appointed as the exclusive brand licensing agency for Post Consumer Brands™. Under this new partnership, JLG will represent Post’s celebrated pet and cereal brands, including 9Lives™, Kibbles ’n Bits™, and Honey Bunch of Oats™

With a proven track record of building and expanding global licensing programs, JLG will work closely with Post Consumer Brands to extend these brands into new product categories and lifestyle opportunities, further connecting with consumers who love and trust the Post portfolio.

This partnership highlights Post Consumer Brands’ commitment to innovation, consumer engagement, and market leadership. Working closely with JLG, the company will develop strategic licensing initiatives and introduce new branded products that extend beyond traditional grocery aisles. From expanded offerings in key grocery departments to specialty pet retailers, the collaboration will bring fresh, relevant products and experiences to market—strengthening the connection between consumers and some of the most trusted names in pet and cereal.