The World of Eric Carle and Dream Big Little Co. Launch Storybook-Inspired Collection for Little Ones

The World of Eric Carle has teamed up with Dream Big Little Co. to bring Carle’s beloved stories to life through a new collection of apparel, sleepwear, and nursery essentials. The World of Eric Carle's global brand licensing program is managed by The Joester Loria Group. Born to License supported the partnership by guiding Dream Big Little Co. through licensing, creative approvals, and go-to-market execution.

Inspired by two of Eric Carle's most iconic books, The Very Hungry Caterpillar and Brown Bear, Brown Bear, What Do You See?, the collection features Carle's signature artwork reimagined across three distinctive prints. Each design captures the vibrant colors and playful spirit of the original illustrations translated seamlessly onto Dream Big Little Co.'s signature bamboo fabric.

The launch includes a thoughtful range of baby and toddler essentials designed for comfort and everyday wear. From sleepwear sets and rompers to dresses and pocket tees, the collection brings storybook magic into everyday life. The line also extends to nursery staples including crib sheets, changing pad covers, and bow clips. 

This partnership highlights the enduring appeal of Eric Carle's work, paired with Dream Big Little Co.'s commitment to soft, sustainable fabrics and playful design. The result is a collection that honors beloved stories and characters while creating new moments of comfort and joy for the next generation of readers.

The World of Eric Carle x Dream Big Little Co. collection is now available at DreamBigLittleCo.com.

Eggo® x ILTHY® : Brunch Rituals, Nostalgia, and Playful Streetwear Meet at the Breakfast Table

Eggo has partnered with ILTHY, the Cleveland-based streetwear brand, for a limited-edition collaboration that turns everyone’s favorite breakfast staple into wearable joy. Brokered by The Joester Loria Group on behalf of Mars Snacking, this collection reimagines Eggo’s iconic waffle imagery and retro charm through ILTHY’s creative lens.

Rooted in the spirit of mornings worth waking up for and drawing from the brand’s classic “L’Eggo My Eggo” cultural legacy and its crispy-outside, fluffy-inside appeal, this capsule injects a fresh, fashion-forward take on cheerful nostalgia.

The collection features headwear, jacquard knit sweater, heavy weight tees, hoodies and a limited-edition collectible basketball that merges Eggo’s brunch comfort with ILTHY’s bold attitude. Expect sun-washed yellows, cozy waffle grid patterns, syrup-inspired textures, and tongue-in-cheek designs that honor the ritual of morning routines while elevating them to pop-culture status.

The Eggo x ILTHY collection is now exclusively available at ILTHY.com.

The World of Eric Carle and Saranoni Launch Cozy New Blanket Collection

The World of Eric Carle is bringing comfort to families once again with a brand-new collaboration with Saranoni, launching February 12. Brokered by The Joester Loria Group on behalf of The World of Eric Carle, this latest partnership brings the timeless charm of The Very Hungry Caterpillar to Saranoni’s signature ultra-soft blankets.

The collection features three blanket sizes, each showcasing the same playful Very Hungry Caterpillar pattern designed to celebrate the beloved character in a cozy, modern way. Crafted in Saranoni’s signature Minky Stretch Luxe fabric, now double the thickness, the blankets are designed for softness, warmth, and everyday comfort. The collection is made for storytime, snuggles, and creating new memories with little caterpillars. 

This collaboration highlights the enduring appeal of Eric Carle’s iconic artwork, while pairing it with Saranoni’s reputation for premium comfort and quality. The result is a thoughtful collection that blends nostalgia, design, and function.