PepsiCo kicked off summer in style with the launch of a bold fashion collaboration with streetwear brand Samii Ryan®. The Pepsi® x Samii Ryan capsule, which dropped on July 11, blends the flavor of Pepsi® Wild Cherry with a nostalgic mix of Y2K energy, rodeo-core fashion, and retro flair.
Designed to channel the fizzy spirit of summer and the freedom of self-expression, the collection features vintage-inspired denim jackets, graphic tees, cozy sweats, and accessories. Each piece is drenched in cherry red hues and decorated with retro Pepsi iconography, capturing a playful blend of fashion and flavor.
The limited-edition collection is available exclusively on www.SamiiRyan.com and through select specialty retailer. This collaboration was brought to life by Joester Loria Group on behalf of PepsiCo.