The beloved world of The Very Hungry Caterpillar has come to life in a brand-new apparel collection from Bums and Roses. The Joester Loria Group brokered this partnership on behalf of The World of Eric Carle, bringing the timeless charm of Eric Carle’s iconic illustrations to cozy styles for the whole family.
This thoughtfully designed collection includes everything from pajamas and onesies to tees, dresses, and hair accessories, plus adult loungewear for fans of all ages. Each piece features playful prints and vibrant colors inspired by Carle’s signature artwork, blending softness and style in a way that’s perfect for bedtime, playtime, or storytime.
Bums and Roses is rolling out the collection with marketing support across social media, email, and paid media.