JLG developed consumer products campaigns and collaborations designed to engage Modelo’s drinkers and appeal to new consumers. The centerpiece of the program is trend driven collaborations with brands that appeal to Modelo target consumer and are sold in Modelo’s top markets.
We partnered Modelo with street and skate brands preferred by Hispanics and opinion leaders to create coveted product and activate buzz worthy campaigns. Modelo x Supra and Modelo x DOPE delivered limited edition product supported with events and digital media that drove hundreds of millions of impressions. The collections posted excellent sell through at specialty chains and independents, platforming expanded distribution of licensed products in national chains. More to come in 2019 and 2020, including collaborations with Diamond Supply and Slowtide.