Objectives

  • Establish the Jeep brand as a global, “go anywhere, do anything” collection of lifestyle products and further establish the brand’s reputation for delivering on peak performance in rugged conditions and living life without limits.

Results

  • Strategic licensing plan across multiple product categories successfully delivers on the brand promise – Adventure, Function, Innovation, and Originality
  • Highly successful global program with  over 600 shops in leading department stores and  80 freestanding stores around the world generating over $550 million in annual sales
  • The most award winning automotive brand extension program, Jeep offers top rated strollers,  luggage, apparel and footwear collections and lifestyle accessories
  • Annual marketing plan designed to drive consumer awareness and purchase delivers over one billion impressions