We tapped into the authority and reach of the world’s leading animal programming network, to establish Animal Planet as a trusted pet products brand.
Recognizing Animal Planet’s unique authority in “all things animal” after decades of entertaining and educating families with animal-based content, we developed a brand extension strategy that positioned Animal Planet as a trusted source for animal products. Animal Planet pet products raised the bar on over 100 products with higher standards, including Made in the USA consumables, ethical policies sanctioned by Temple Grandin, and FDA testing for grooming products. As a result, leading retailers including Macy’s, Bed Bath & Beyond, JC Penney, and Kohl’s, selected Animal Planet as their pet brand of choice.