JLG established The World of Eric Carle as a global consumer products and experiential brand, providing new ways for parents, children and educators to connect with Carle’s iconic works.
We extended Carle’s art, the message in Carle’s books and their legacy as a childhood rite of passage, to create a dynamic multi-category and experiential brand. Award-winning apps and live shows, colorful developmental toys, beautiful infant and toddler apparel, stimulating games and puzzles, as well as healthy food and beverages all bear the hallmarks of the brand’s quality. For the 50th Anniversary of The Very Hungry Caterpillar in 2019, we developed a global campaign partnering with leading retailers and developed exciting content that was shared with millions of teachers, students and families. Branded pop up shops, cafes and interactive mall installations in Asia that attract hundreds of thousands of consumers have introduced new generations to Carle’s books.