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Joester Loria Group
  • Home
  • about
  • clients
  • work
  • Collaborations
  • Team
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  • Contact

How did JLG feed the fandom and brand love for McDonald’s?

JLG brought together best-in-class brands and retailers around the world to celebrate McDonald’s anniversaries and consumers’ emotional connection with their McDonald’s moments. Global partners Crocs, adidas, Funko, Loungefly and Nails.Inc, along with Snipes in Europe, Peter Alexander in Australia, Peace Collective in Canada and Graniph in Japan created collections featuring McDonald’s Feel Good graphics and the beloved McDonaldland Characters. In addition to coveted product that sold out in days, these programs delivered hundreds of millions of social media impressions as consumers shared their love of McDonald’s and delight for the new product.

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Licensing programs engineered by the Joester Loria Group do more than just increase brand awareness.
Our marketing know-how, retail expertise and creative excellence significantly impacts consumer engagement and help brands grow!
Joester Loria Group  | 30 Irving Place, 10th Floor.  New York, NY 10003  |  212.683.5150  |  info@tjlgroup.com