Last week WWD reported about Pepsi’s new Live For Now apparel and accessories capsule collection launching at Bloomingdales for Father’s Day. Enlisting a variety of fashion and technology brands like Original Penguin, Del Toro, and Bang & Olufsen to create merchandise for the new line, the 60-piece collection will launch on May 21 at select Bloomingdale’s locations supported with dedicated window displays and also available at Bloomingdales.com. The line spans several categories including men’s knit tops, swimwear, leather footwear, and skateboards all inspired by Pepsi’s brand assets.
Pepsi has always connected to fashion and working closely with our client, The Joester Loria Group, will continue to extend the Pepsi brand in new and exciting fashion collaborations.