StoryToys and The Eric Carle Studio recently released My Very Hungry Caterpillar, the first fully interactive 3D form app based on the beloved character of the renowned author and illustrator, Eric Carle. My Very Hungry Caterpillar is the second in a series of apps created under license with The World of Eric Carle™, and is now available in the App Store for iPad, iPhone and iPod Touch. The Joester Loria Group managed this partnership on behalf of their client The World of Eric Carle.
My Very Hungry Caterpillar is a virtual character app which lets children nurture, care for, and play with their very own Very Hungry Caterpillar. The 3D animation captures the unique style of Eric Carle’s award winning art, delivering a wonderful new experience for the millions of fans of the best-selling classic children’s book, first published 45 years ago.
My Very Hungry Caterpillar provides lots of fun activities for children to share with their caterpillar. After hatching him from an egg, children can choose from a variety of activities including feeding him, playing with toys from his toy box, helping him grow flowers and fruit, and putting him to bed. More magical surprises are revealed the more the caterpillar is played with and cared for. With each passing day he grows until eventually he is transformed into a beautiful butterfly, after which a new egg appears and a brand new adventure begins.
Barry O’Neill, CEO of StoryToys said, “With My Very Hungry Caterpillar I believe the StoryToys team has created one of the most magical kids apps you will find in the App Store today. We’re very proud that on behalf of the Eric Carle Studio, Joester Loria Group (their exclusive brand licensing agency), has allowed us to bring his character to life in digital form, and we hope that his millions of fans enjoy interacting with The Very Hungry Caterpillar in this magical new environment.”
My Very Hungry Caterpillar is designed for preschoolers and Eric Carle fans of all ages, it includes the following features:
• Amazing 3D My Very Hungry Caterpillar interactive character
• Develops nurturing skills and encourages a love of nature
• Wide range of interactive activities
• Non-competitive individualized play
• Beautifully-illustrated scenes based on Eric Carle’s bright and colorful hand-painted collage illustrations
• A unique, completely text free play environment.
• Intuitive, child-friendly and easy to use.
• Charming musical effects and comforting soundtrack
My Very Hungry Caterpillar is available in the App Store globally priced at $3.99. After its launch last month, the app quickly became the No. 1 Kids App in the US, and sat at No. 12 on the Overall US iPad Paid App chart within 48 hours after its launch. License! Global and Toy Insider both shared the news of this exciting new brand extension for The World of Eric Carle.