The Joester Loria Group has brokered three new licensing deals on behalf of Pringles, the #1 salty snack, which boasts a strong social media following with more than 27 million Facebook fans.
The first licensing deal partners Pringles with iHip, a division of Zeikos Inc. iHip is an industry leader and award winner for its unique product and advanced technology. They will now bring that innovation to a full line of Pringles earphones, headphones and portable speakers, chargers and mobile covers.
Additionally, Fifth Sun joins the Pringles family of licensees as the first apparel partner for North America. They will be developing young men’s and juniors’ t-shirts, tank tops and fleece tops as well as sleepwear and loungewear. Fifth Sun will tap into Pringles’ rich history and offer a line of vintage Pringles designs as well as a contemporary collection. Both collections will be available at specialty, mid-tier and mass retailers later this year.
Pringles also is partnering with Odd Sox, the sock company known for their original concepts and clever designs. With over 100 varieties of Pringles and new creative assets, the design possibilities are endless. Pringles socks will be available at specialty, mid-tier and department stores for the back-to-school season.
New licensing partners for Pringles in accessories, home goods and gifts will be announced later this year. Expanding on its existing relationship with The Kellogg Company, The Joester Loria Group was retained as the brand licensing agency for Pringles in 2014.
