After performing to sold out crowds in the US and Australia, The Joester Loria Group has expanded the Eric Carle Studio’s relationship with JWR Productions to bring The Very Hungry Caterpillar Show to UK audiences.
Produced by JWR Productions, the live show brings the beloved children’s book franchise to life with a theatrical experience that educates and entertains theatre-goers. The Very Hungry Caterpillar Show features a menagerie of 75 enchanting puppets that replicate Carle’s distinctive collage-style artwork and faithfully adapts four of Eric Carle’s beloved books for the stage: The Artist Who Painted a Blue Horse, Mister Seahorse, The Very Lonely Firefly and, of course, The Very Hungry Caterpillar.
The UK debut will include a 12-city tour, kicking off this Fall before launching in London’s West End at the Ambassador Theatre for a five-week run beginning in December.
Marketing for The Very Hungry Caterpillar Show kicked off earlier this year with a full-page ad in the Guardian, an Amazon ticket promotion that reached 1.3 million Amazon customers. A robust marketing campaign including advertising, social media and tube station posters will continue to promote the live show.
The Joester Loria Group, exclusive global brand licensing agent for The World of Eric Carle, worked closely with the Eric Carle Studio to develop the live show. JLG continues to spearhead a robust brand extension strategy for Eric Carle’s timeless works. The global program consists of over 130 consumer products licensees and promotional partners. Available in leading retailers in more than 15 countries, The World of Eric Carle products have won awards and topped sales charts in the US, UK, Australia and Japan.
Acclaimed children’s author and illustrator, Eric Carle has delighted three generations of readers with his books featuring distinctive collage art and iconic characters. His most famous book, The Very Hungry Caterpillar, which was first published in 1969, has sold more than 41 million copies worldwide.
The Very Hungry Caterpillar Show’s United Kingdom expansion was featured by License! Global.