Last week more than 16,000 licensing industry professionals, including retailers, licensees, manufacturers, distributors and licensing agents, gathered in Las Vegas for Licensing Expo, one of the most important brand licensing events of the year.
A diverse portfolio of leading global brands were on display at the JLG booth including Constellation Brands’ Corona Extra and Modelo Especial; PepsiCo’s Pepsi, Mountain Dew and Aquafina brands, Kellogg Company’s full portfolio of cereals and snack brands, Entenmann's, The World of Eric Carle including The Very Hungry Caterpillar, Stikbot by Zing, Jack Link’s meat snacks and 1-800-Flowers portfolio including Harry & David and Moose Munch.
Additionally during the show, JLG’s work with The World of Eric Carle was honored with an International Licensing Award for the best licensed program in the art/design category. This year’s winners were selected from more than 700 submissions from 16 countries to the LIMA Licensing Award program.