Kicking off this month, The World of Eric Carle will bring families together around retail and storytime events focused on The Very Hungry Caterpillar.
Birthday celebrations include:
The Very Hungry Caterpillar has partnered with Buy Buy Baby for a U.S. and Canada craft and storytime event taking place on March 23rd. The event will include free growth chart giveaways and a raffle for prizes, along with costume character appearances in select locations. The event will be promoted across Buy Buy Baby in-store signage, email marketing and social media platforms.
British retailer, Debenhams will launch a Very Hungry Caterpillar power walkway with in-store signage and selfie stands in their 45 locations starting March 11th, featuring a range of toys, books, games and ceramics from brand licensing partners Rainbow Designs, Penguin Publishing, Portmeirion, Paul Lamond and Galt.
A U.S. publicity/in-store event tour with the Very Hungry Caterpillar costume character, in 15 cities around the country in conjunction with Penguin Publishing.
All events will be promoted across World of Eric Carle social media channels and utilize the hashtag #VHC50, as well as be featured on the 50th birthday map on vhc50.com.
Additional 50th birthday activities worldwide to come later this year!