The Very Hungry Caterpillar’s 50th Anniversary made a colorful splash at this year’s Toy Fair, where more than 26,000 toy industry professionals from 98 countries gathered to check out the latest toys and games! The World of Eric Carle products had a bright presence at the show, presented by multiple licensees in toys, games, puzzles, plush, pre-school, wood and early learning categories.
The new World of Eric Carle from KidKraft line generated a lot of buzz! We want to thank our licensing partners Kids Preferred, Leap Year, Insect Lore, University Games, Mudpuppy, Infinity Group, Phoenix, and KidKraft for their amazing representation of our Very Hungry Caterpillar and friends.