The Joester Loria Group is expanding its long-standing brand licensing agency representation of PepsiCo North America’s portfolio of beverage brands into the Frito Lay portfolio of top-selling snack brands, kicking off with Cheetos and Doritos. Cheetos, the much-loved cheesy treat, and Doritos, the bold and disruptive snack, will each take an innovative approach across a range of categories that will tap into each brand’s marketing initiatives and reach to millions of dedicated fans with unexpected brand extensions.
According to Business Insider, the billion-dollar brands are amongst Gen Z’s Top Favorite Brands with Doritos coming in at #2 and Cheetos at #7. Consumers’ love affair with Cheetos and Doritos is hotter than ever, and The Joester Loria Group is working with leading retailers and manufacturers to develop on-trend brand extensions designed to delight brand loyalists.