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JLG Spices Up Its Client Portfolio with Two of The Hottest Snack Brands in North America!

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The Joester Loria Group is expanding its long-standing brand licensing agency representation of PepsiCo North America’s portfolio of beverage brands into the Frito Lay portfolio of top-selling snack brands, kicking off with Cheetos and Doritos. Cheetos, the much-loved cheesy treat, and Doritos, the bold and disruptive snack, will each take an innovative approach across a range of categories that will tap into each brand’s marketing initiatives and reach to millions of dedicated fans with unexpected brand extensions.

According to Business Insider, the billion-dollar brands are amongst Gen Z’s Top Favorite Brands with Doritos coming in at #2 and Cheetos at #7. Consumers’ love affair with Cheetos and Doritos is hotter than ever, and The Joester Loria Group is working with leading retailers and manufacturers to develop on-trend brand extensions designed to delight brand loyalists.

Wednesday 04.03.19
Posted by Joester Loria
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Licensing programs engineered by the Joester Loria Group do more than just increase brand awareness.
Our marketing know-how, retail expertise and creative excellence significantly impacts consumer engagement and help brands grow!
Joester Loria Group  | 30 Irving Place, 10th Floor.  New York, NY 10003  |  212.683.5150  |  info@tjlgroup.com