The World of Eric Carle has partnered with MakeItLoud Marketing Limited to launch a World of Eric Carle themed pop-up mall event located in Cityplaza, Hong Kong. The mall event kicked off August 17th and will run through September 15th.
Cityplaza transformed three of Eric Carle’s classic books into large-scale installations: "The Very Hungry Caterpillar", a story about growing up; "10 Little Rubber Ducks", a story about courage and exploration; and "Papa, Please Get the Moon for Me", a story about a parent's love for their child. The event also includes family workshops, story-telling sessions, and a "World of Eric Carle Storytelling Competition," which encourages parents to share quality time with kids through reading.
The brand licensing campaign for The World of Eric Carle in China is managed by licensing company Guangzhou Art-land Holding Company, Ltd. through the worldwide agent, The Joester Loria Group.
The World of Eric Carle is an award-winning publishing franchise that features timeless stories and iconic characters. With 151 million books sold, the brand has been a staple in schools, libraries and homes around the world for over three generations. The global consumer products program has experienced exceptional growth in over 45,000 doors in better retail channels in 15+ countries.
The Very Hungry Caterpillar, one of the top selling children’s books of all time, has been translated into 60 languages and has sold over 45 million copies since its publication 50 years ago in 1969.
With over 165 licensees and promotional partners, the brand extends into all major categories including: toys, games, apparel, accessories, home décor, social expressions, stationery, gift, feeding, classroom supplies and mobile apps.