The Joester Loria Group and Eric Carle Studio recently partnered to shoot a lifestyle campaign for The World of Eric Carle’s new product lines, which will launch for the Fall 2019 season.
Using the Eric Carle Museum of Picture Book Art as a backdrop, kids were photographed in apparel from key international licensees including Paul Dennicci, Little Goodall, graniph and Designworks.
Additionally, toys, games and puzzles from licensees including Kids Preferred, KidKraft, University Games, Leap Year, Insect Lore and Creative Baby, are also featured throughout the shoot. The photos will be used across retail and social media marketing campaigns starting with the back to school season, as well as in trade materials.
As the global brand licensing agency for The World of Eric Carle, JLG has created a robust program that spans more than 150 licensees and promotional partners, available in more than 45,000 doors in better retail channels in 15+ countries.