In a new brand licensing deal brokered by JLG, McDonald’s is teaming up with Diamond Supply Co. for a collection of jerseys, shorts, sweatshirts and more, all inspired by Space: A New Legacy and the Toon-Squad. The collaboration is the latest chapter in McDonald’s 25-year Space Jam legacy, dating back to when the brand released its now iconic collectible Happy Meal toys inspired by the original Space Jam movie.
The collaboration will drop exclusively on DiamondSupplyCo.com and at Diamond Supply’s flagship store in Los Angeles on July 3. The new line puts a Golden Arches twist on sports and loungewear staples that all feature Space Jam: A New Legacy characters like Bugs Bunny, Lola Bunny and Taz. Key pieces include a classic-cut jersey and matching basketball shorts, as well as t-shirts and sweatshirts.
The new collection is already highly anticipated and was recently featured by Hypebeast and Complex among others. Space Jam: A New Legacy will be released in theaters globally beginning in July, and in the U.S. in theaters and on HBO Max on July 16, 2021.