Corona Collaborates With Primitive on a Collection of Apparel and Skate Accessories

JLG recently brokered a brand licensing deal for a new collaboration between Corona and premium skate brand Primitive. The new collection includes t-shirts, long sleeves, hoodies, board shorts, wovens, and skate deck and skate accessories. The line is launching on June 4th at specialty retailers including Zumiez as well as on Primitiveskate.com.

This new brand extension will be promoted with an extensive marketing campaign including web banners,  PR outreach and social media promotion from both Corona and Primitive. The marketing campaign will also include a video featuring founder and four-time X Games gold medalist Paul Rodriguez (P-Rod). 

As the brand licensing agency for Constellation Brands’ beer portfolio, JLG has helped extend the Corona brand through brand extensions and licensed products in a variety of categories including apparel, footwear, swimwear, home and outdoor entertaining products and gift sets.