vineyard vines, the lifestyle apparel brand best known for its smiling pink whale logo, has launched its latest limited-edition collaboration with its Corona x vineyard vines Collection. The collection includes custom designed t-shirts, shorts, polos, hoodies, button-downs, hats, beach accessories and more for men and women. The line will be available at select vineyard vines retail locations and online at vineyardvines.com starting on July 22, 2021.
The Corona x vineyard vines assortment draws inspiration from Corona Beer’s “La Vida Más Fina” lifestyle and the “every day should feel this good” mentality of vineyard vines. The range features whimsical designs and classic vineyard vines prints and colors.
“Much like vineyard vines, Corona Beer is one that is synonymous with summer and is all about living the good life,” said Shep Murray, vineyard vines Co-Founder and CEO. “We are excited to partner with Corona and design an assortment that represents our shared sense of optimism, fun and love of the beach” added Ian Murray, vineyard vines Co-Founder and CEO.
“As brands that were born at the beach, the Corona collaboration with vineyard vines brings new life to our refreshingly optimistic perspective that encourages enjoyment of moments spent with people you care about,” said Ann Legan, vice president of brand marketing, Corona.
The vineyard vines x Corona collaboration is for consumers 21 years of age and older. Please drink responsibly. Imported by Crown Imports, Chicago, IL.
As the brand licensing agency for Constellation Brands’ beer portfolio, which includes Corona, Modelo and Pacifico, JLG helped bring these two iconic brands together for this exciting new brand extension.