Global sports brand Puma is launching a 70th anniversary collaboration with Kellogg’s, to honor 70 years of Tony The Tiger. The Puma x Frosted Flakes collection celebrates the iconic cereal and its beloved mascot with fun twists on classic Puma silhouettes and apparel.
The collection features two footwear styles: the classic Puma Suede and the Roma, available in both adult and junior sizing. The Suede x Tony The Tiger features bright orange, vertical black stripes, and vintage graphics reminiscent of the beloved Frosted Flakes mascot, while the Roma Tony The Tiger takes inspiration from the iconic cereal box in a bold blue colorway with a tiger-stripe formstrip, and vintage graphics.
The line also includes a hoodie and co-branded t-shirts featuring vintage graphics to ensure the collection pieces look GR-R-REAT!
The Puma x Frosted Flakes collection launched on December 1 on Puma.com, the Puma mobile app, at the Puma NYC flagship store and retails for $35-$80.
To celebrate the launch of the collaboration, Puma hosted several events including an influencer breakfast at the Breakfast Club in Los Angeles as well as a launch event at the Puma flagship in New York City where Tony The Tiger was in attendance to take photos with customers and challenge them in a game of basketball.
JLG brokered this brand licensing partnership on behalf of our client Kelloggs as part of the yearlong celebration of Tony The Tiger’s 70th anniversary.