Miffy Celebrates Year of The Rabbit

The Lunar New Year kicked off earlier this week and since this year is the Year of the Rabbit, Miffy, the iconic Dutch bunny created by Dick Bruna, is celebrating the occasion with an exciting lineup of collaborations with brands including Mulberry, Tommy Hilfiger and The Woobles.

Building on British luxury brand Mulberry’s history of unexpected collaborations, the limited-edition Mulberry x Miffy capsule sees the beloved bunny curiously adventure across a playful series of bags and accessories. The minimal collection perfectly marries the bold color blocked world of Miffy with Mulberry’s contemporary take on British style. The collection is available online with worldwide shipping available and will be sold in Mulberry retail stores in select countries around the world.

In another fashion collaboration, Miffy recently teamed up with Tommy Hilfger for a capsule collection of 50 pieces of men’s, women’s, and kid’s sportswear and accessories. The Tommy x Miffy collaboration reimagines essential prep icons with a distinct ‘Miffy’ twist. The collection is available on tommy.com, at TOMMY HILFIGER stores worldwide and through select wholesale partners including Zalora, Selfridges, Galeries Lafayette and KaDeWe.

In a craftier collaboration, Miffy has also teamed with The Woobles, for a fun collection of beginner-friendly learn to crochet kits. The kits include supplies to help you make adorable Miffy themed crocheted creations, including prestarted yarn and step-by-step video instructions. The kits are available now on TheWoobles.com. To help support the launch, The Woobles created a fun series of TikTok videos.