Since the '50s, Toyota has pioneered motorsport tech and culture by pushing the limits of design, engineering, and terrain. And now, Toyota Racing Development (TRD), Toyota’s longstanding factory-backed racing division, is featured in the new HUF × TRD collaboration, a line of officially licensed products. The Joester Loria Group brokered this exciting new brand extension on behalf of Toyota.
HUF × TRD returns to an era that defined a new frontier, bringing archival colors, graphics, and designs from Toyota's history to modern silhouettes and styles inspired by the off-road and made for the streets. Tech art and vintage merch design mix with modern workwear, polar fleece, and jacquard Sherpa, while classic tees, hoodies, and crewnecks get vintage inspired colors and '70s graphics. In addition to the apparel collection, the two brands also worked together on creating a custom 2023 HUF x TRD Pro Tundra.
The HUF x TRD collection is set to release on November 9th, 2023, and will be available for purchase from HUF’s website, flagship stores, and select HUF retail partners. The collaboration was recently featured by Hypebeast in anticipation of the launch.