Kellogg’s is teaming up with Frankford Candy, the leader in manufacturing and marketing licensed confections and gifts, to bring two new king-size Kellogg’s® Rice Krispies® Candy Bars to the candy aisle this spring. JLG brokered this exciting new brand licensing partnership on behalf of Kellogg’s.
The new Kellogg’s® Rice Krispies® candy bars will come in two different varieties: a marshmallow flavor as well as a strawberry flavor. The single-serve candy bars will be available beginning in April at a suggested retail price of $2.49 at Walmart, Five Below and Big Lots stores nationwide, as well as online at FrankfordCandy.com and Amazon.
This will be Frankford Candy’s first licensed Kellogg’s® product that will be available year-round. The company initially partnered with Kellogg’s in 2022 on two limited-edition Easter products: the Kellogg’s Rice Krispies® Milk Chocolate Rabbit and Rice Krispies® Milk Chocolate Eggs. An expanded line-up of Kellogg’s® Rice Krispies® Easter candy was also available this year.