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Pop-Tarts and Goodr Launch a Sweet New Collaboration

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Pop-Tarts recently teamed up with Goodr, the sunglasses brand renowned for its Fun, Fashion, Function, and ‘Ffordability, to bring a delightful new twist to summer accessories. The Joester Loria Group, the brand licensing agency for Pop-Tarts, brokered this exciting collaboration. 

The limited-edition Pop-Tarts Sunnies, inspired by the colorful and delicious flavors of Pop-Tarts, were a huge hit and sold out within 24 hours! These fun and vibrant shades came with custom packaging inspired by the iconic Pop-Tarts box, complete with shiny foil pouches for that perfect nostalgic touch. Priced at just $60 for a two-pack, the sunglasses duo offered a blend of style and affordability, making them must-have accessories.

Thursday 08.01.24
Posted by Joester Loria
Newer / Older

Licensing programs engineered by the Joester Loria Group do more than just increase brand awareness.
Our marketing know-how, retail expertise and creative excellence significantly impacts consumer engagement and help brands grow!
Joester Loria Group  | 30 Irving Place, 10th Floor.  New York, NY 10003  |  212.683.5150  |  info@tjlgroup.com