The ILTHY x Cheez-It™ collection launched on December 30th, strategically timed to celebrate the Cheez-It Bowl, one of the oldest collegiate bowl games in the country. As the brand licensing agency for Cheez-It, The Joester Loria Group played a key role in orchestrating this collaboration, ensuring the collection authentically tied into the excitement and legacy of the game.
The four-piece capsule blends Ilthy’s streetwear edge with Cheez-It nostalgia and includes a hat, t-shirt, hoodie and football. The collection showcases Ilthy’s playful yet elevated craftsmanship, with standout pieces like a cream twill and orange suede hat, and a bold red and yellow grid-patterned football that captures the essence of Cheez-It’s iconic cracker texture.
Each piece embodies ILTHY’s signature style infused with Cheez-It-inspired elements, with prices ranging from $55 to $122. The collection is now available on ILTHY.com and CheezIt.com