HUF and Toyota have teamed up once again for the launch of the HUF x Toyota Trailhunter collection, a collaboration inspired by Toyota’s newest off-grid ready trim. Introduced in 2024, the Trailhunter trim level brings together rugged capability, off-grid technology, and the iconic design language of two of Toyota’s most beloved models: the Tacoma and the 4Runner. The new capsule celebrates that adventurous spirit, translating the Trailhunter’s durability and heritage into a fashion-forward collection from HUF.
This fourth collaboration between HUF and Toyota explores the brand’s deep history while highlighting the Trailhunter’s signature aesthetic. The collection features engineered patterns, rustic earth tones, and premium details across apparel and accessories. Key pieces include the Toyota Trailhunter Jacket, the Topography High Pile Jacket, archival graphic tees, an Overland hoodie, and co-branded outdoor essentials, all designed to reflect the unmistakable look and feel of Toyota’s off-road DNA.
To tell the story behind the collection, HUF tapped into its skate community and partnered with The Watson family for a road-trip campaign filmed in the mountains of California. The campaign follows the family as they leave the energy of Los Angeles behind and reconnect with nature, traveling in a 2025 Toyota Trailhunter wrapped in custom HUF branding.
The HUF x Toyota Trailhunter collection launches November 26 on hufworldwide.com. This collaboration was proudly brokered by The Joester Loria Group, Toyota’s licensing agency, and reflects the continued growth of Toyota’s lifestyle licensing program.