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Miffy Partners With BAGGU For a Cheerful New Collection

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The Joester Loria Group, North American licensing agent for Miffy, is thrilled to announce a new Miffy partnership with BAGGU, expanding Miffy’s influence with her name on the most iconic crossbody, travel, and gym bag silhouettes.

The assortment includes the classic BAGGU carryall, lunch box, fanny pack, pouches, and more, combining Miffy’s charm with the beloved lifestyle brand. The collection launched on March 6th, 2025, and is available from BAGGU.com, the Urban Outfitters website, and in Urban Outfitters stores across the country - with more locations to be revealed soon! The Urban Outfitters exclusives sold out quickly, thanks to the excitement around the collaboration.  

Inspired by Miffy’s playful charm, these cute designs bring joy to the bag that you can wear everywhere. Whether donning a laptop tote on the way to work, hauling a weekend travel bag on the plane, or strapping into a fanny pack for a grocery run, this collection makes sure you’re never without a smile while you’re on the go. The collection features prints with Miffy’s signature simple, clean lines and clear bright colors, evoking joy in carryalls of all sizes.

The collaboration has already caught the attention of the press, with Best Products, License Global, and The Fader featuring the collection. 


Wednesday 03.12.25
Posted by Joester Loria
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Licensing programs engineered by the Joester Loria Group do more than just increase brand awareness.
Our marketing know-how, retail expertise and creative excellence significantly impacts consumer engagement and help brands grow!
Joester Loria Group  | 30 Irving Place, 10th Floor.  New York, NY 10003  |  212.683.5150  |  info@tjlgroup.com