Beloved Dutch bunny Miffy is making her mark in the beauty world through an exciting new collection with k-beauty brand dearcloud. Brokered by The Joester Loria Group on behalf of Mercis, the partnership brings together dearcloud’s results-driven k-beauty formulas with Miffy’s charm for a 12-piece collection that’s both effective and adorable.
The dearcloud x Miffy collection first debuted at Urban Outfitters and dearcloud.com in November 2024 and starting April 6th, the collection expanded its reach by debuting in ULTA stores and online at ulta.com, with bath items launching online in the coming weeks. In the U.S., Miffy fans can also find the line at select Urban Outfitters and Hot Topic stores.
From gentle cleansers and hydrating serums to cheerful packaging, the collaboration is designed to infuse daily routines with a dose of joy and playfulness. The Miffy x dearcloud partnership continues to build on the iconic bunny’s strong presence in fashion, lifestyle, and beauty.