Modelo Especial, America’s #1 beer and a symbol of unwavering spirit, has partnered with LA’s premier urban cycling brand, Throne Cycles, for a collaboration that taps into Mexican culture and Thone’s Chicano roots. Inspired by the bold design of Modelo Especial and Negra, this custom 29” BMX bike is a tribute to the brand’s heritage, street culture, and modern craftsmanship.
Designed to Throne’s high standards of quality and performance, the bike features Modelo’s signature gold, navy, white, and black color palette with custom framework and detailing that honors the beer's rich roots. The limited edition of 500 bikes is crafted for riders who value purpose, pride, and individuality. This collaboration is a celebration of movement, culture, and those who carve their own path.
The Joester Loria Group facilitated this brand licensing partnership on behalf of Modelo, helping bring together two brands that share a commitment to bold design and authentic storytelling.