Leading TikTok influencers WeWearCute will appear on Walmart’s 2020 Toy Awards, alongside celebrities and social media stars including DJ Khaled, Meghan Trainor, YouTube sensation Collins Key and Olympic gold medalist Lauren Hernandez. The event will air on Fox and social media on Sunday, October 25th at 4:30 PM EST. The 2020 Top-Rated By Kids Toy Awards will feature the hottest toys presented by the coolest stars. Emma and Ashley of WeWearCute will also feature the event on TikTok. WeWearCute has10.1 million TikTok followers and more than 5.4 billion views in the past 12 months. They are the no. 1 creators for 6-13 year olds.
The Joester Loria Group, the licensing agency for WeWearCute, continues to extend the brand into lifestyle products including bath and beauty, apparel, fashion accessories, home, personal electronics and related categories. The WeWearCute cosmetic set from Taste Beauty, which includes holographic lip gloss, glitter and eyeshadow perfect for creating a TikTok ready look, recently launched at Walmart stores and on Walmart.com. New product for holiday 2020 includes WeWearCute Inkfluencer stationery and craft sets, launching in Walmart stores November 1st, in addition to other launches in fashion and other categories.