JLG’s Year in Review 2022

With 2022 coming to a close, we’re taking a look back at our top ten most read stories of the year. This week we’re sharing the first half of our year in review. 

10. Miffy’s Collaboration With Just Peachy

In the summer of 2022, Miffy, the world-renowned bunny created by Dutch artist Dick Bruna and San Diego-based Just Peachy, the popular online clothing brand known for their enamel pins, clothing, and accessories, launched an exclusive Miffy collection for young adults. The collection of apparel and accessories was available on justpeachyy.com. 

9. McDonald’s Nostalgic Characters Took Center Stage In A Custom Collaboration With Peace Collective

In honor of McHappy Day on May 11th, McDonald’s Canada teamed up with Toronto-based apparel brand Peace Collective to create a nostalgic-inspired collection featuring iconic McDonaldland characters. This year marked the 28th annual McHappy Day, when participating McDonald's restaurants in Canada donate a portion of sales from all food and beverage items sold all day to support local Ronald McDonald House Charities’ programs, and other local children's charities.

8. Bombas Introduces A Collection Inspired By The World of Eric Carle

In October, Bombas, the brand known for its everyday goods that do good, partnered with The World of Eric Carle for a comfy new assortment of socks for both kids and adults. The new line was inspired by the stories that best-selling children’s author Eric Carle brought to life—the green leafy home to the Very Hungry Caterpillar, the icy tundra of the curious Polar Bear and the winding web of the Very Busy Spider, among others. 

7. Aeropostale and Cheetos Collaborate on Limited-Edition Collection

In April, through a brand licensing deal brokered by JLG, Aeropostale and Cheetos collaborated to launch a bold, one-of-a-kind collection of limited-edition tees, shorts, hoodies and more, starring everyone’s favorite mascot, Chester Cheetah. The unisex collection featured apparel and accessories priced from $6 for socks, up to $34 for sweatshirts, all available in a wide range of sizes.

6. Pacifico Beer Partners With Cotton On USA For Apparel and Accessories Collection

In February, in a brand licensing deal brokered by The Joester Loria Group, Cotton On USA  partnered with Pacifico Beer to launch a collection of branded apparel and accessories inspired by the Pacifico brand’s spirit of discovery and adventure. 

The collection consisted of ten apparel pieces including t-shirts, long sleeve tees, a crew neck fleece and hoodies, along with six headwear styles including trucker hats and beanies. Prices range from $12.99 for the beanies up to $49.99 for the fleece and hoodies. 

Miffy and Tommy Hilfiger Team Up To Celebrate Year of the Rabbit

Miffy, the beloved bunny created by Dick Bruna, is partnering with Tommy Hilfiger for the TOMMY X MIFFY capsule collection in celebration of the Lunar New Year 2023 - the year of the rabbit.

With 50 pieces of men’s, women’s, and kid’s sportswear and accessories, the capsule reimagines essential prep icons with a distinct ‘Miffy’ twist. The collection is available on tommy.com, at TOMMY HILFIGER stores worldwide and through select wholesale partners including Zalora, Selfridges, Galeries Lafayette and KaDeWe.

“This collaboration is a canvas for creativity that reflects our brand’s irreverent, optimistic spirit,” says Tommy Hilfiger. “Miffy embodies many of our brand values: being adventurous, open to new experiences, and having a relentlessly positive attitude. The TOMMY X MIFFY collection is the perfect blend of playful-meets-prep!”

The collection will be promoted through an extensive global marketing campaign that includes TOMMY x MIFFY retail windows in 185 locations around the world including China, Japan, Korea, Hong Kong, Taiwan, Singapore and Malaysia. For the Asia Pacific region, Tommy Hilfiger has developed a gift with purchase program that includes TOMMY x Miffy branded merch including a 3D speaker, foldable keyboard, poker set, key chain and tote bag. 

In terms of digital marketing, the collaboration will be supported through a fun digital game and an extensive influencer seeding campaign in select countries around the world.  

Casely and Pepsi® Announce New Line of Tech Accessories

Casely, the Brooklyn-based DTC retailer, recently announced its partnership with the Pepsi brand for a new limited-edition line of tech accessories that celebrate the legacy of the world-renowned beverage brand. The collaboration was brokered by The Joester Loria Group, the Pepsi brand’s licensing agent in North America.

The Pepsi Collection by Casely is inspired by iconic Pepsi imagery from decades past, reimagined to fit on a modern canvas of mobile phone cases, as well as AirPods cases and portable wireless chargers, currently available exclusively at getcasely.com/collections/pepsi. The collection features packaging that is biodegradable and compostable, and all products are made of 50% recycled materials.

“The Casely team grew up in New Bern, North Carolina, where Pepsi was originally founded in the late 1800’s,” said Casely CEO Mark Stallings. “The opportunity to work with Pepsi has always been a dream, and it’s been an amazing experience turning this into a reality. It’s a brand we grew up loving, and we’re thrilled to share this collection with our audience.”