JLG Selected as Exclusive Global Licensing Agency for Chiquita Brands

The Joester Loria Group, an award-winning leader in the licensing industry, is pleased to announce its exclusive representation of Chiquita Brands, a global icon in the fruit industry. The Joester Loria Group (JLG) will serve as the official brand licensing agency for Chiquita, working to expand the brand's reach and create exciting brand extension opportunities. 

Chiquita, recognized worldwide for its distinctive blue sticker and high-quality bananas, has a rich history dating back over a century. With its strong brand recognition and positive consumer sentiment, Chiquita is primed to explore new avenues through licensing. JLG's expertise in strategic licensing and brand development positions them perfectly to expand the brand to new product categories. The licensing categories to be explored include beverages, frozen novelty, nutritional products, dairy products, and baked goods.

License Global shared the news of this exciting new partnership.

Cheetos and Alamar Cosmetics Debut A Sizzling Collaboration

Cheetos, the beloved cheesy snack brand, has partnered with Latina owned and operated cosmetics company Alamar for the hottest beauty collab yet. The two brands are spicing things up with the limited-edition CHEETOS ™ x ALAMAR collection, an exclusive beauty collaboration that pays tribute to the fiery spirit shared by both Cheetos™️ Flamin Hot and Alamar Cosmetics. This partnership was brokered by The Joester Loria Group, the exclusive brand licensing agency for the Frito-Lay snack brands in North America.

The bold and fiercely glamorous five piece makeup assortment includes an eye shadow palette, a plumping lip blush, a plumping lip liner, a cheek stick and a liquid eyeliner, with prices ranging from $14 to $25. The collection launched on October 5th and is exclusively available on alamarcosmetics.com.

Corona Beer Launches Latina Influenced Collaboration with Viva La Bonita

Corona Beer, the most famous Mexican beer worldwide, has teamed up with Viva La Bonita, the Latinx lifestyle and streetwear brand inspired by the women who dream big! The La Vida Más Fina collection pays homage to both brands’ Mexican heritage, and launched just in time for Hispanic Heritage Month. The six piece collection features apparel and accessories including beach towels, hats and a  folding hand fan priced between $20 and $45. Each item is adorned with Corona’s iconic logo and Viva La Bonita’s signature pastel pink, making it the first Corona merchandise to be offered in varying colorways, outside the brands’s traditional hues. The line is currently available on Viva La Bonita’s online store.

Marketing support includes promotional videos, a look book, and an optimized and organic social media campaign.

JLG brokered this brand licensing partnership on behalf of Corona.