Sparkling Ice And Starburst Team Up For A Refreshing Collaboration

Sparkling Ice, known for fizzy, fruity flavors with real fruit flavor, colors from natural sources, plus vitamins and antioxidants, has launched Sparkling Ice Starburst, a new line of Sparkling Ice flavors, inspired by the iconic taste of Starburst original fruit chew candy. The partnership was brokered by The Joester Loria Group on behalf of Sparkling Ice and Brand Central on behalf of Starburst.

Sparkling Ice Starburst  features four classic Starburst flavors: cherry, lemon, orange, and strawberry, providing consumers with a refreshing twist on familiar favorites. Sparkling Ice Starburst is available nationwide at retailers including Walmart, Target, Kroger and Stop & Shop as well as other leading retailers. 

Sparkling Ice Starburst is already driving unprecedented engagement among industry and influencers. Leading up to the official launch, influencers sparked anticipation, generating more than 500,000 views on TikTok, while industry leaders and retailers reported exceptionally  strong demand. The new product line has also generated media buzz with coverage from License Global, Total Licensing and Food Business News, among others.

Miffy Rings in 2024 With Dumbgood

Miffy, the beloved bunny created by the renowned Dutch artist Dick Bruna, has charmed generations with her simplicity and heartwarming adventures.  Now a star among Gen Z fans who appreciate her joy, childhood nostalgia, and innocence, Miffy has partnered with pop culture inspired streetwear brand Dumbgood. 

The new collection combines Miffy’s positivity and adventurous nature with Dumbgood’s 90s-2000s nostalgia that appeals to Gen Z and Millennial streetwear customers. The line includes tees, hoodies, sweatshirts and sweatpants with prices ranging from $36 to $95. The new collection is available for Miffy fans  in the U.S. from Dumbgood.

This brand licensing partnership was brokered by The Joester Loria Group, the North American licensing agent for Mercis’ MIFFY & FRIENDS brand. License Global, Total Licensing, The Pop Insider  and Retail Times, among others recently featured this new Miffy brand extension. 

Miffy Partners with Daiso to Bring Her Globally Beloved Bunny Charm to US Stores

The Joester Loria Group, the leading global licensing agency, is excited to announce Miffy’s first partnership with Daiso, to bring the loveable Dutch bunny into the hands and hearts of Gen Z fans. Daiso, the renowned Japanese-inspired global retail chain offering a wide range of affordable and unique items, is launching a variety of Miffy products in their U.S. stores. Miffy will also meet with fans at the popular Daiso brick-and-mortar locations in Gardena, CA on January 6th and in Phoenix, AZ on January 7th. 

The collection will include adorable Miffy keychains, sticker sheets, air fresheners, calendars, scented pens, and pencil pouches. The line debuted on December 21st in all 90 Daiso stores throughout the US.

The partnership was brokered by The Joester Loria Group, North American licensing agent for Mercis’ MIFFY & FRIENDS brand.