The World of Eric Carle Partners With Monica + Andy for an Adorable Capsule Collection

The World of Eric Carle, the globally beloved brand inspired by the timeless works of Eric Carle, has teamed up with children’s apparel brand Monica + Andy to launch an exclusive capsule collection of children's clothing and accessories. The Joester Loria Group arranged this collaboration as the global brand licensing agency for The World of Eric Carle. 

This charming new collection features an array of heirloom-quality items, including pajamas, blankets, jackets, tees, sweatshirts, and coordinated sets. Crafted with Monica + Andy’s signature certified organic cotton, each piece features whimsical prints and illustrations inspired by Carle’s iconic characters including The Very Hungry Caterpillar.

With prices ranging from $14 for a cap to $172 for a deluxe hospital cuddle box, this collection offers something special for every little caterpillar. To help build excitement, the launch is supported by a dedicated email campaign and social media promotion.

Pop-Tarts® and Goose Creek Candle Co. Launch New Scent Collection Inspired by Favorite Toaster Pastry Flavors

Pop-Tarts, in partnership with Goose Creek Candle, is excited to introduce a brand-new candle collection featuring eight delicious scents inspired by the iconic flavors everyone loves. From the classic sweetness of Strawberry to the warm, gooey goodness of Brown Sugar Cinnamon, the collection captures the essence of these beloved pastries in a whole new way.

Pop-Tarts is renowned for its wide range of frosted, fruity, and chocolatey toaster pastries, making it a staple in households everywhere. This collaboration brings together Pop-Tarts’ iconic flavors with Goose Creek Candle’s expertise in creating high-quality, long-lasting and fragrant candles. Each candle has been carefully crafted by Goose Creek to evoke the same joy and nostalgia that Pop-Tarts has been bringing to snack time for 60 years. As a family-owned company, Goose Creek is dedicated to crafting scents that evoke warmth, comfort, and unforgettable memories, just like Pop-Tarts has done for decades.

The Pop-Tarts x Goose Creek Candle Collection launched on September 6th, at select retailers and online. There’s already been a lot of excitement about the highly-anticipated collection, with press coverage from License Global, Parade and Yahoo, among others. The Joester Loria Group arranged this brand licensing partnership on behalf of Pop-Tarts.

Modelo Especial and Market Serve Up A Stylish Collaboration

Modelo Especial, America’s #1 beer brand, and streetwear brand Market Studios unveiled an exclusive Summer 2024 apparel collection at PacSun. This marks Market Studios’ first collaboration release with PacSun, with the collection sold both in PacSun stores and PacSun.com. The Joester Loria Group, the licensing agency for Modelo, facilitated this collaboration. 

The collection boasts bold, vibrant pieces that give a twist to Modelo’s iconic imagery. Among them, the Marketchelada tee - Market’s fresh take on the classic Mexican Michelada beer- cocktail - emerged as the collection’s top seller. Amidst a sizzling summer, the Modelo & Market Can fleece was ranked as Market’s top-selling fleece in-store. The t-shirts were priced at $45 each, while the hoodie retailed for $70.  

In a nod to Modelo’s rich Mexican heritage, the campaign spotlighted luchadores Diablo Azteca and El Camaleon. PacSun amplified the collection’s reach with an influencer campaign, engaging a wide audience and driving buzz around the exclusive drop.