JLG has executed episodic programs closely aligned with Pepsi’s marketing campaigns by partnering with premium brands and retailers to deliver cool style, smart design and aspirational products that demand attention. Past Pepsi collaborations with global fashion leaders include: FILA, COACH, FOREVER 21, PUMA and BLOOMINGDALES for collections that deliver coveted products to new retail channels and consumers globally. High-impact marketing support and retail activations generate meaningful earned media value and deliver increased brand equity and revenue. In addition to the robust traditional licensing program that celebrates the iconic brand essence of Pepsi.