Cheetos, the beloved cheesy snack brand, has partnered with Latina owned and operated cosmetics company Alamar for the hottest beauty collab yet. The two brands are spicing things up with the limited-edition CHEETOS ™ x ALAMAR collection, an exclusive beauty collaboration that pays tribute to the fiery spirit shared by both Cheetos™️ Flamin Hot and Alamar Cosmetics. This partnership was brokered by The Joester Loria Group, the exclusive brand licensing agency for the Frito-Lay snack brands in North America.
The bold and fiercely glamorous five piece makeup assortment includes an eye shadow palette, a plumping lip blush, a plumping lip liner, a cheek stick and a liquid eyeliner, with prices ranging from $14 to $25. The collection launched on October 5th and is exclusively available on alamarcosmetics.com.