Corona Beer, the most famous Mexican beer worldwide, has teamed up with Viva La Bonita, the Latinx lifestyle and streetwear brand inspired by the women who dream big! The La Vida Más Fina collection pays homage to both brands’ Mexican heritage, and launched just in time for Hispanic Heritage Month. The six piece collection features apparel and accessories including beach towels, hats and a folding hand fan priced between $20 and $45. Each item is adorned with Corona’s iconic logo and Viva La Bonita’s signature pastel pink, making it the first Corona merchandise to be offered in varying colorways, outside the brands’s traditional hues. The line is currently available on Viva La Bonita’s online store.
Marketing support includes promotional videos, a look book, and an optimized and organic social media campaign.
JLG brokered this brand licensing partnership on behalf of Corona.