McDonald’s has teamed up with Nails.INC for a limited-edition collection of nail polishes, stickers, and press-ons inspired by McDonald’s signature colors and menu items. This partnership was brokered by The Joester Loria Group, McDonald’s global brand licensing agency.
The new line launched exclusively on NailsInc.com and Amazon on February 20th and will roll out to Target stores nationwide next month. The announcement of the limited edition drop generated significant media buzz with coverage from People, WWD and Daily Mail among others.
“McDonald’s fans are always finding different ways to express their love for the brand, including through their nail art. Our collab with Nails.INC lets our fans show their passion and get creative with our iconic Golden Arches, Big Macs or World Famous Fries. We’re excited to surprise and delight our fans with this limited time collection with a leading fashion and beauty brand like Nails.INC,” said Jennifer DelVecchio, McDonald’s Senior Director of Global Brand, Content & Culture.