Sparkling Ice, known for fizzy, fruity flavors with real fruit flavor, colors from natural sources, plus vitamins and antioxidants, has launched Sparkling Ice Starburst, a new line of Sparkling Ice flavors, inspired by the iconic taste of Starburst original fruit chew candy. The partnership was brokered by The Joester Loria Group on behalf of Sparkling Ice and Brand Central on behalf of Starburst.
Sparkling Ice Starburst features four classic Starburst flavors: cherry, lemon, orange, and strawberry, providing consumers with a refreshing twist on familiar favorites. Sparkling Ice Starburst is available nationwide at retailers including Walmart, Target, Kroger and Stop & Shop as well as other leading retailers.
Sparkling Ice Starburst is already driving unprecedented engagement among industry and influencers. Leading up to the official launch, influencers sparked anticipation, generating more than 500,000 views on TikTok, while industry leaders and retailers reported exceptionally strong demand. The new product line has also generated media buzz with coverage from License Global, Total Licensing and Food Business News, among others.