Miffy, the beloved bunny created by the renowned Dutch artist Dick Bruna, has charmed generations with her simplicity and heartwarming adventures. Now a star among Gen Z fans who appreciate her joy, childhood nostalgia, and innocence, Miffy has partnered with pop culture inspired streetwear brand Dumbgood.
The new collection combines Miffy’s positivity and adventurous nature with Dumbgood’s 90s-2000s nostalgia that appeals to Gen Z and Millennial streetwear customers. The line includes tees, hoodies, sweatshirts and sweatpants with prices ranging from $36 to $95. The new collection is available for Miffy fans in the U.S. from Dumbgood.
This brand licensing partnership was brokered by The Joester Loria Group, the North American licensing agent for Mercis’ MIFFY & FRIENDS brand. License Global, Total Licensing, The Pop Insider and Retail Times, among others recently featured this new Miffy brand extension.