The Joester Loria Group, the leading global licensing agency, is excited to announce Miffy’s first partnership with Daiso, to bring the loveable Dutch bunny into the hands and hearts of Gen Z fans. Daiso, the renowned Japanese-inspired global retail chain offering a wide range of affordable and unique items, is launching a variety of Miffy products in their U.S. stores. Miffy will also meet with fans at the popular Daiso brick-and-mortar locations in Gardena, CA on January 6th and in Phoenix, AZ on January 7th.
The collection will include adorable Miffy keychains, sticker sheets, air fresheners, calendars, scented pens, and pencil pouches. The line debuted on December 21st in all 90 Daiso stores throughout the US.
The partnership was brokered by The Joester Loria Group, North American licensing agent for Mercis’ MIFFY & FRIENDS brand.