With 2023 coming to an end, we’re taking a look back at our most read stories of the year.
5. HUF X TRD Collaboration Taps Toyota Tech and ‘70s Graphics - In November, Toyota Racing Development (TRD), Toyota’s longstanding factory-backed racing division, partnered with HUF for a line of officially licensed products. The Joester Loria Group brokered this exciting new brand extension on behalf of Toyota.
4. Corona Beer Launches Latina Influenced Collaboration with Viva La Bonita - In October, Corona Beer, the most famous Mexican beer worldwide, teamed up with Viva La Bonita, the Latinx lifestyle and streetwear brand inspired by women who dream big. The La Vida Más Fina collection paid homage to both brands’ Mexican heritage and launched just in time for Hispanic Heritage Month.
3. Miffy Hops Into North American Collaboration With Little Bot Baby - In September, Miffy, the world-renowned bunny created by Dutch artist Dick Bruna,collaborated with Little Bot Baby, a best-in-class play mat maker. The partnership was brokered by The Joester Loria Group, the North American brand licensing agent for Mercis’ MIFFY & FRIENDS brand.
2. Froot Loops and Nails.INC Team Up For a Deliciously Colorful Collaboration - In August, iconic cereal brand Froot Loops and award-winning nail polish brand Nails.INC launched a super sweet nail polish range. JLG brokered this brand licensing partnership on behalf of Kellogg’s as part of the year-long celebration of Froot Loops’ 60th anniversary this year.
1. The Joester Loria Group Appointed Global Licensing Agent For Dav Pilkey’s Dog Man And Cat Kid Comic Club - In September, JLG was selected by Dav Pilkey’s Monster Island, LLC and Writers House to execute a global brand licensing program for the Dog Man and Cat Kid Comic Club properties. JLG will extend the #1 global bestselling phenomenon into toys, apparel, social expressions, apps and more that capture the unique appeal of the properties.