The World of Eric Carle, the globally beloved brand inspired by the timeless works of Eric Carle, has teamed up with children’s apparel brand Monica + Andy to launch an exclusive capsule collection of children's clothing and accessories. The Joester Loria Group arranged this collaboration as the global brand licensing agency for The World of Eric Carle.
This charming new collection features an array of heirloom-quality items, including pajamas, blankets, jackets, tees, sweatshirts, and coordinated sets. Crafted with Monica + Andy’s signature certified organic cotton, each piece features whimsical prints and illustrations inspired by Carle’s iconic characters including The Very Hungry Caterpillar.
With prices ranging from $14 for a cap to $172 for a deluxe hospital cuddle box, this collection offers something special for every little caterpillar. To help build excitement, the launch is supported by a dedicated email campaign and social media promotion.